About Me
I know what it's like to build a life from nothing–and to do it more than once.
I grew up in Lahore, Pakistan. My family had very little. I moved to Germany alone at 23, with no language, no network, and no safety net. I lived in a rooftop room, commuted 50 kilometers to university, worked two jobs, and at one point had 20 euros to my name. I didn't have a strategy. I had a version of myself that refused to disappear.
Over the next 13 years, I built a career that most people wouldn't believe started there. I've led marketing teams, managed multimillion-euro budgets, run agile transformations, published research for the European Commission and JPMorgan Chase Foundation, built and run my own business, and earned certifications in Scrum, coaching, and breathwork. I've worked with startups, Fortune 500 clients, and international institutions across Europe.
But the thing that actually got me through wasn't on any resume. It was learning to sit with fear and keep moving. Learning when to push and when to rest. Building the capacity to feel pain without being destroyed by it. Ten years of meditation practice and a deep commitment to inner work gave me something no degree could–the ability to trust myself when everything else was uncertain.
Now I bring both sides together. I coach creators and professionals who are building something meaningful online–not with hacks and shortcuts, but with strategy, clarity, and the kind of inner resilience that makes everything else possible. My work blends 15 years of marketing and leadership experience with a grounded understanding of what it actually takes to show up, stay visible, and build when the odds aren't in your favor.
I'm currently building my own creator platform, sharing my story, and working with clients through my Creator Strategy Intensive–a focused coaching experience for people who are ready to stop waiting and start building.
If that sounds like you, let's talk.
Send Me a Message
Interested in working together? Let me know what’s on your mind. I can’t wait to hear from you!